Giornata's 20th Harvest
If you are a frequent reader of this newsletter you know that I'd rather talk about someone else than myself. Part of it is - I get pretty inspired by all the wonderful things happening all around us. The other, I find it a little crass to talk about myself. That being said, I feel that it's important to mention that our little winery Giornata, whom I'm sure many of you know by now is celebrating our 20th harvest in Paso Robles. Sure this makes me feel old, but Stephy and I considered it would take us 20 years to truly be taken seriously as a winery. Our goal was pretty simple, but also an endeavor that had failed, or had very limited success over the years - to create quality wines from Italian grapes on US soil.
By nearly every measure we have accomplished what we set out to do given our press and scores from major wine critics which has been satisfying. We also now sell our wine in many of the top markets around the country and overseas. Of course, we've accomplished all this through the efforts of my wife Stephy, who is currently picking grapes while I write this right now. I will be out to help her a bit, but she really barely needs any help from me. During our 20 years she's woken up during harvest in the dark (often as early as 2AM) to go to work. I always say that Etto is my baby, and Giornata is hers. She has been working in and passionate about viticulture for twenty five or so years (and she's only 27 as she likes to joke).
As many of you probably know, the wine industry is going through a difficult time right now (too much to go in to here) and small wineries like ours need your support more than ever. I'm not telling you to buy our wine (but you certainly can) but there are scores of small family wineries in our community that could use your support. The largest couple wineries in Paso make more wine than the couple hundred smallest producers. Also, most of the small producers live here, often on their land and care deeply about things like resource management and respect for the land and create a ton of jobs. You can talk to these owners about what they are doing and why, then decide who you want to support and why. These folks are our friends and neighbors and contribute a in many ways to our local community.