And the new box is.............California
For the launch of our California box I decided to do my best Huell Howser impersonation - Click the image above to play if you dare. Although we didn't grow up watching his show "California Gold" we came to love the show and watched reruns with our kids. Here's a CLIP (CLICK HERE) from our favorite episode "The Avocado Eating Dog". Sorry if this starts showing up in your social media feeds relentlessly soon, but we need to spread the love.
Our regional Italian boxes have exceeded our best expectations, causing some suppliers to run out of items included in the boxes. I guess this would qualify as one of those good problems, but still a little stressful for our team of Italian elves. We debated which box to do next after Sicily and Calabria. I put the hammer down (the Pasta King gets veto power) and decided we needed to feature a California box next.
Stephy and I, both transplanted midwesterners and frequent travelers to Italy have both fallen in love with the golden state. I would say California is the closest thing in the US you can find to Italy with its climate, diverse terrain and the ability to grow almost anything year-round. On the Central Coast we are blessed with a bounty of farms and other food producers that add great richness to our community. There were so many options we could have included in this box that it was hard to whittle them down.
We think this box, which combines Italy and California will be a great way for locals to share this bounty with those they love and for visitors to grab a box to memorialize their trip to the Central Coast and Etto. Take a look at the contents and let me know what you think?
The California Italian Experience — Italian Tradition, California Crafted, Locally Loved
Tonight is our Tuscan feast. For those of you that couldn't make it we will be offering a couple of the pasta dishes from the dinner like pappardelle with cinghale and porcini with pici while supplies last to get a little taste of what you missed. We also continue our Lambstravaganza with a lamb ragu on the special board soon so look for that.
